Hi, I’m Matt Johnson - The Content Coach. Unlike traditional PR firms and big box agencies, I am your personal public relations professional delivering proven storytelling strategies for small businesses. Let my background in leadership as a journalist, professor, and non-profit and corporate PR pro work one-on-one for you to help cut through the clutter and raise awareness to drive leads and help your company grow. From one small business owner to another, I’m committed to leveraging my cross-sector industry experience and relationships to build and maintain your brand at a value you can manage.
Getting Started
Book your free 30 minute consultation to get started driving leads to your small business. From website/social media design and maintenance, to event/story pitch support, branding work, to learn how to talk to the news media through a coaching session, executing a paid digital advertising campaign, full PR campaigns or script writing/public speaking, The Content Coach has a solution for you!
The Content Coach can help you choose the right storytelling strategy for your small businesses. Choose from our menu of options for every small business budget. Our STARTER options help refresh or launch your brand and begin gaining visibility for potential clients. Our ADVANCED options help existing brands and successful small businesses start to get results, and our PRO options benefit from all of our resources across a full array of campaign tactics to achieve consistent frequency and reach to maximize revenue potential for your business.
I believe everyone has a story to tell, they’re just waiting for someone to tell it. That’s where the Content Coach comes in. I’m a veteran PR pro, former journalist and professor ready to lead your small business to success. As a small business owner raised by entrepreneurs myself, I know the challenges small businesses face and how to leverage my relationships to get the best value for your marketing dollar. Let’s build something together.
-Matt Johnson, The Content Coach
In Other(s) Words
“Matt is a phenomenal leader with the drive to execute a demanding plan. He is without a doubt the man you want to direct your team to make things happen.”
“Matt is a tireless leader and has an unbeatable work ethic. There is never any doubt of direction under Matt, and his competitive drive pushes others to put their best foot forward.”
Storytelling Strategies
Whether you’re just starting your small business, need a brand refresh, website and social media help, or are ready to grow quickly with a full campaign, we have a storytelling solution to meet your business needs. Our free consultation, no retainer, and up-front STARTER, ADVANCED, and PRO pricing options make it easy to find a plan that works for you.
*All storytelling package prices are minimum estimates and subject to change based on the scope of work of each project
Website Design/Social Media
Have a website that needs a refresh or just needs some minimal regular maintenance? Do you have a social media presence, but it needs some work? The STARTER package gets you a comprehensive review of your online presence and helps give your small business a fresh, more sophisticated look and feel to begin building better brand awareness right away.
Don’t have a website or social media presence? The ADVANCED package builds your online presence from the ground up - getting you a customized domain that fits your small business needs, maximizes search capabilities and gives your business a professional look. We’ll complement your site with a build out of three social media platforms. We’ll gather and build the content and maintain your site and social channels for 6 months.
For more established businesses looking to maximize search engine optimization, we’ll refresh your existing website and all social media channels and maintain them regularly over the course of 12 months. With our PRO package, we create, post, and measure the success of all content and expand your organic reach over time.
Branding
Are you a “brand” new small business? The STARTER package helps you establish basic brand assets. We’ll test ideas and concepts to establish a unique company name and logo that resonate with your target audience. We’ll secure a web domain to match your new brand.
Our ADVANCED branding package builds or re-imagines your brand name, logo and domain, and provides you with a comprehensive package of brand assets. We’ll build graphic elements as the foundation to marketing your small business including 250 printed business cards, social media graphics, and newsletter and flyer templates.
To make your small business brand stand out from your competitors, the PRO package builds or re-imagines your company name, logo, and domain, provides a full suite of customized graphic assets to meet your specific needs across any platform, and provides monthly brand asset reviews and maintenance of all materials and channels for 12 months.
Event/Story Pitch Support
Got a big event or small business milestone coming up and need one major push to gain public attention quickly? Our STARTER package gets you a press release and custom media pitch to help publicize your event, and gives you day of event media support.
*Please note earned media coverage is not guaranteed. Client only pays if news coverage is achieved.
Want to guarantee media attention for your next big event, small business product launch, or promotion? Our ADVANCED package gets you a press release and custom media pitch to help publicize your event, gives you day of event media support and covers a paid broadcast TV or radio sponsorship opportunity.
Want to guarantee regular media attention to gain major traction for your small business year-round? Our PRO package gets you quarterly press releases and custom media pitches to help establish and maintain brand credibility, gives you quarterly media support and covers quarterly paid broadcast TV or radio sponsorship opportunities.
PR Campaigns
Our PR Campaign STARTER package helps established small businesses build their brand quickly through a variety of tactics. The Content Coach will create a customized plan based on your small business objectives. We’ll build and execute a storytelling strategy with audience insights, key messages, channel specific tactics and we’ll track and evaluate the campaign’s deliverables through available metrics over a 3 month period.
Our PR Campaign ADVANCED package helps established small businesses grow upon their successful initial campaign through a wider variety of tactics, including a target paid social media campaign. We’ll build and execute a longer term storytelling strategy with audience insights, key messages, channel specific tactics and we’ll track and evaluate the campaign’s deliverables through available metrics over a 6 month period.
For well established small businesses looking to make a more measured, targeted and both immediate and long term impact on their bottom line, our PR Campaign PRO package exhausts every available resource and tactic, including up to three paid media campaigns. We’ll conduct customer research to build and execute a 12 month storytelling strategy with comprehensive audience insights, key messages, and channel specific tactics. The Content Coach will provide a monthly review of deliverables and metrics and adjust to your small business needs as they evolve over time.
Media Coaching
The Content Coach is a media master and can help your small business learn the basics. Our STARTER package helps you become comfortable with public speaking, how to pitch your own story and talk to the news media. Let’s work together to define your company’s story and prep you for that first chance to build your brand’s credibility in the public eye.
For more established small businesses with a story to tell, let the Content Coach prep your leadership team or small staff on how to represent your company from public speaking to how to pitch your own story and talk to the news media. Our ADVANCED package ensures your core team has all the tools they need to build your brand’s credibility in the public eye over time, and we’ll provide one group feedback session after you land your first gig.
For small businesses with larger staffs who can benefit from being company ambassadors in a variety of public speaking or potential media opportunities, The Content Coach will prep your full team on public speaking, how to talk internally and externally with approved key messages, and tell your company story in any venue or platform. With the PRO package, your small businesses gets a fully engaged team ready to build your brand’s credibility in the public eye and we’ll provide quarterly team feedback sessions to help your team continue to grow as your own PR pros.
Script Writing/Public Speaking
When AI won’t cut it, The Content Coach STARTER package can help you define your company’s story and represent your small business in your words at your next big speaking engagement. We’ll write your script and run of show, prep you, practice and provide immediate feedback so you’ll feel confident in front of any audience.
With our ADVANCED plan, The Content Coach helps you build on your brand story for your next 3 speaking engagements/events. We’ll build scripts and a run of show, prep you, provide critique, local in- person event support up to 100 miles for one engagement, and promote your engagements on your existing website and social media media channels.
With our PRO plan, The Content Coach helps you build on your brand story for your next 6 speaking engagements/events. We’ll build scripts and a run of show, prep you, provide critique, local in- person event support up to 100 miles for two engagements, and promote your engagements on your existing website and social media media channels.
Paid Media Advertising
As an addition to any existing campaign or on its own, our STARTER paid media advertising plan provides small businesses one comprehensive hyper targeted and measurable digital, print, broadcast, streaming or out of home campaign to help immediately guarantee eyeballs on your small business brand message.
As an addition to any existing campaign or on its own, our ADVANCED paid media advertising plan provides small businesses three comprehensive hyper targeted and measurable digital, print, broadcast, streaming or out of home campaigns to help immediately guarantee eyeballs on your small business brand message.
As an addition to any existing campaign or on its own, our PRO paid media advertising plan provides small businesses six comprehensive hyper targeted and measurable digital, print, broadcast, streaming or out of home campaigns to help guarantee eyeballs on your small business brand message over time. Packages can be renewed for additional exposure based on your small business needs.
*All storytelling package prices are minimum estimates and subject to change based on the scope of work of each project